To successfully market a product or service, businesses must recognize they have two audiences to address – their sales and marketing employees and the customers that they serve. Design Media’s experience in Sales and Marketing and Performance Improvement encompasses both those realms.

Sales and marketing professionals can be a challenging audience when it comes to delivering a performance improvement solution.

They want to get up to speed quickly, minimize time away from the job, and, since they’re in the relationship building business, they want face-to-face interaction.

Your customers are not much different in their needs. They want to know what your organization can provide and why they should trust you with their business. They demand information quickly to make educated decisions. To meet these needs, Design Media leverages the strengths of rich media, online and classroom training.

• Online resources that are available any time anywhere are ideal for delivering facts and concepts.
• Classroom learning provides time for hands-on application and for relationship building.
• Combining classroom presentations with online modules enhances training through blended solutions.

For an example of this approach, look at the Nutrishare project featured here.