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  • Read about the award winning videos Design Media has produced.
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  • Jack Welch’s Advanced Management Program engages Design Media to design and develop a Participant Workbook.
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  • A major biotech firm chose Design Media to design and develop their Sales Performance training program.
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  • University of California at San Francisco (UCSF) selected Design Media to create the training component of their CARE program.
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Telly Award silver

Telly Award bronze

Telly Award gold

Design Media wins three new 2007 Telly Awards

Over the 28 years Design Media has been in business, we have been honored with numerous awards, including the International Web Page Award, the International Monitor Award, Cable Car awards, Joey awards, and several Telly Awards.

We are proud to have recently been awarded three new Telly Awards, two in recognition of work for the State Capitol Museum of California and one for work on behalf of Genentech.

'06: The Big One, a 3D stereoscopic documentary thriller to commemorate the 1906 San Francisco Earthquake and Fire, has been awarded two Telly Awards: a Silver for Children's Programming and a Bronze for Special Effects.

In '06: The Big One, viewers experience the earthquake "up close and personal" as the ground splits open, buildings crumble, and fire consumes the great city. '06: The Big One premiered 100 years from the date of the earthquake (April 18, 1906) and plays daily at the State Capitol Museum of California in Sacramento.

Passion for Patients, produced for Genentech, is a five minute video that focuses on the core values that have brought Genentech to the forefront of the bio-
technology industry, using human genetic information to create biotherapeutics that address significant unmet medical needs. The video features compelling employee stories about their passion for the work they do every day at Genentech.

In 2004, Design Media and MMG Productions, combined capabilities to produce a Gold Telly Award winning DVD The Santa Cruz Bicycle Story for Apple Computers DVD Studio Pro for Apple Computers with Santa Cruz Bicycles. The Santa Cruz Bicycle Story for Apple Computers DVD Studio Pro has the intensity of a roller coaster ride with all the visceral thrills. By mounting cameras on Santa Cruz bikes and filming wild rides up and down the mountains, the viewer experiences the thrill of the ride as though there in person. The DVD is used to train Apple customers on DVD Studio Pro and to educate people about the history and high quality of Santa Cruz Bicycles.


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Jack Welch

Jack Welch’s Advanced Management Program engages Design Media to design and develop a Participant Workbook.

Jack Welch, one of the most admired and influential CEOs in the world, chose Design Media to develop a Workbook for his intensive, action-oriented management seminar for 100 business leaders and entrepreneurs from around the world.

In collaboration with Jack and Suzy Welch, Design Media developed a 115-page Workbook for Welch’s two-day Advanced Management Seminar. The Workbook presents key concepts from Welch’s best-selling book, WINNING, and engages participants with challenge questions, self-assessments, and key practices to help participants apply these compelling management and leadership techniques to their unique businesses.

Welch’s seminar, produced by HSM, debuted in Boston on November 28–30, 2005, with 100 CEOs and business leaders from 13 countries. Participants used the Workbook throughout the two days as Welch, in his passionate, straightforward style, delivered insight and advice on topics such as candor, differentiation, building a winning team, competition, and growth.

Design Media’s Workbook received praise from seminar participants for its quality, thoughtful design, and value as a resource for internal management teams. Design Media’s project team also earned kudos from Jack Welch for their quality work, as well as their efficient and timely process in development of the Workbook.

Design Media, a leader in learning solutions, is proud to provide learning materials for a world-class business leader whose style of management has become the gold standard in business.


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Selling Performance

A major biotech firm chose Design Media to design and develop their Sales Performance training program.

The Sales Performance Program is a key vehicle in helping to achieve the organization's strategic goals. The program is centered on ten key best-practices behaviors. Its purpose is to define and make actionable best-in-class behaviors throughout the sales organization.

The objectives include:

  • Increase sales effectiveness and productivity


  • Enhance the value of customer interactions


  • Maintain a competitive edge


  • Exceed already challenging revenue goals and expectations


  • Maintain and enhance the field force image


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University of California at San Francisco (UCSF) selected Design Media to create the training component of their CARE program.

UCSF CARE ProgramThe Financial and Administrative Department [FAS] of UCSF provides all of the support services for the University ranging from campus life activities, human resources and training, legal, payroll and accounting, building operations, janitorial services, and law enforcement.To unify and quantify the efforts of each department to provide outstanding customer service, FAS developed standards called CARE (Collaborative, Accountable, Responsive, Efficient), which represent the expectation for each employee. This represented a cultural shift within the FAS leadership group. The challenge would be to motivate the additional 1200+ FAS employees to learn and embrace these new standards.

Design Media began by capturing stories through focus groups and one-on-one interviews with employees who were perceived by both leadership and associates as role models for the organization. Their stories about what it means to CARE became the central theme of the training and were used to set the tone for each module in the course. Their unscripted and spontaneous responses to what it means to be Collaborative, Accountable, Responsive, and Efficient draws the learner into the content of the course.

This 90-minute Web-based tutorial features:

  • Branching Scenarios – These real-life case studies allow the learner to explore a variety of customer service-related problems/resolutions based on their input. Each scenario begins by presenting the learner with a description of the problem. The learner is then asked to choose an appropriate course of action. Each course of action provides the learner with a different outcome. The goal is to demonstrate that there are more effective and customer friendly approaches to problem solving.


  • Printable Job Aids – Job aids that highlight important concepts provide ongoing support and just-in-time training. For example, job aids with tips for effective communication, how to be a team player, how to say yes, and dealing with difficult customers were created.


  • Manager Toolbox – Supplementary information that is more relevant to management-level staff about implementing the C.A.R.E. standards is provided through a Manager Toolbox.


  • Certificate of Completion – Upon successful completion of the C.A.R.E. Web-based training, learners are able to print out a certificate.


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