Every customer interaction presents an opportunity to enhance the customer's experience and extend the relationship, or, face the risk of losing a client.

How can you ensure positive results?

Provide your employees with the required skills and knowledge. Employees must know what is expected and where to get up-to-date information.

Create a clear customer focus. When employees understand how your company meets customers' needs, they are better able to build long-term relationships.

Design Media created the Cisco Bookings Map online training to allow employees to quickly identify trends and results in Cisco's sales organization and understand how to respond in ways that ensure customer satisfaction and increase sales.